The Green Route Campaign

BRANDING | ILLUSTRATION | DIGITAL

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The Green Route is an urban gardening center located in the East End of London with a mission based on the concept that all city natives should have greenery in their life. For this campaign, I focused my design on the interplay between city life and green life. I looked to avoid incorporating any cliche gardening graphic elements, language and colors and opted for city landmarks, Matisse inspired elements and a toned down color palette.