Perceiver & Judgers Tequila Packaging

PACKAGING

 

The design for Perceiver & Judgers is inspired by the The Myers-Briggs Type Indicator. The Myers-Briggs Type Indicator is the most widely used personality test in the world and it works to categorize individuals into two categories; Perceivers and Judgers. Psychologists are harsh critics of the MGTI, identifying it as unscientific and meaningless. Understanding that the MGTI evokes an emotive response from my target demo (psychologists),  I decided to use recognizable elements from the indicator to draw my demo in. Therefore, my designed approach is focused on a playful critique of the MGTI to attract and resonate with my assigned audience.