Gift Of Life Campaign

BRANDING | DIGITAL | ILLUSTRATION

​

Gift of Life facilitates transplants for children and adults suffering from life threatening illnesses, including leukemia, lymphoma, other cancers and genetic diseases. The Gift Of Life Swap Spit  campaign is centered around attracting a notably untapped Gen-z audience to raise awareness and involvement in their bone marrow and stem cell registry through an attention grabbing, youthful and unapologetically loud campaign.